Chaupal: Revitalizing Punjabi Entertainment Globally with Regional Language Content

Chaupal, with its commitment to “Maa Boli Layi Chaupal,” emerges as an OTT platform dedicated to reviving regional language content. In the age of globalized entertainment, where accessing content from around the world is just a click away, Chaupal focuses on bringing the best of Punjabi movies and web series to a global audience.

The platform aims to bridge the gap between people and their mother tongue, fostering a connection with superior-quality Punjabi content. Recognizing the evolving landscape of cinema, Chaupal plays a vital role in promoting regional films that celebrate the essence of Punjabi language and culture.

Drawing parallels to the global appeal of Punjabi music, Chaupal positions itself as a conduit for Punjabi cinema to transcend borders and be enjoyed by audiences worldwide. As part of their societal commitment, the Chaupal team conducted on-ground activations across vibrant cities in Punjab, engaging with the public, and creating awareness about the platform.

The on-ground activities included “Nukkad Nataks” in colleges and schools, setting up canopies for Q&A sessions, distributing freebies like Chaupal key rings and branded bags, and utilizing LED trucks for city-wide visibility. Sandeep Bansal, Managing Director of Chaupal, expressed the company’s ambition to resonate deeply with Punjabis globally, emphasizing that Punjabi cinema is on par with Bollywood and Hollywood.

Chaupal serves as a comprehensive entertainment hub, offering the latest web series and films in Punjabi, Haryanvi, and Bhojpuri. With content like “Tufang,” “Shikari,” “Kalli Jotta,” “Carry on Jatta 3,” and more, Chaupal stands out with its ad-free experience, offline viewing, multiple profiles, seamless streaming, and global accessibility.